Candis Rebranding
Candis is a Fintech Company that deals with the digitization and modernization of Invoice Management and offers a Tool that helps Finance Teams to do their best work.
The Challenge
Develop an exceptional, timely, and fully evolved rebranding that also satisfies and takes into account the needs of the finance teams of today.
Project Overview
Creative Team: Team Lead Design & Me (Mid Level Designer) + Lead UX/UI Designer & Product Designer
Stakeholders: CEO, COO, Team Lead Product
Topic: Evolutional Redesign
Timeline: Cooperation with Agency 6 Months, 1Month Execution and Implementation of Brand in Product, Marketing and all internal and external Assets and Redesign Launch and Launch Event
Creative Agency: Lit Create
Candis History
While Candis has been on the market for around 7 years, there have been few significant updates to their positioning and brand. Candis outgrew the previous branding and no longer seemed to have its finger on the pulse of the times. That was no longer noticeable.
It was time for a change and to show how fantastic the product had become as other Organizations began to expand and enter the digital invoicing market. The moment has come for a change.
To realize Candis' vision, the Candis Design Team opted to collaborate with the Brand Agency Light Create. The new branding was then finalized after a drawn-out process involving Candis Design Team and Lit Create collaborating and developing the designs.
The finished Brand Guide and Positioning Plan were then given by Lit Create.
The last step was for the Candis Design Team to integrate the new Brand into all product- and marketing assets while also developing launch campaigns and launch event ideas.
Evolution of Candis Image Mark. From a Hexagon to a more elevated Image Mark.
