Splitty - Bill Splitting App
UX Design Project from Career Foundry. Designing a mobile financial Bill Splitting App for individual Group Splittings with an integrated Payment Platform
05/2023 - 10/2023
UX/UI Design for 6 month UX Design Course
Role
Market Research & Competitive Analysis, Information Architecture, UX Research, Usability Testing, Wireframing Prototyping, UI Design
UX Design Process
Summary
The Idea
I found a problem that I wanted to work on and createed a project from start to finsih. So my Idea was to create a financial app that splits bills into individual shares. So one problem that appeard in my life was that it is too difficult, or is taking too much time for big groups to split individual shares of a restaurant bill, not only for the Group but also for the Service so most of the time the people decide to split into equal shares but might feel its unfair split. So I started my journey to find a solution for these situations.
Understanding the problem
People feel embarrassed when asking for individual shares, because the effort of manually dividing seems to be complicated and time consuming.
Equally dividing seems to be the easiest way but not always the preferred way
Current solutions like splitwise or paypal provide help but a feature to split the bill via invoice or photo and directly allocating shares to people is still missing
Understanding the current market and finding Opportunities for Splitty
Analyzing top fintech apps provided insights into their business needs, features, and development. I explored user experience, marketing strategies, and industry standards.
PayPal, Revolut, Cashapp, and other digital wallets have transformed money exchange and personal finance.
PayPal is a popular online payment platform that offers convenient shopping, money transfers, and requests in one account.
Competitor 1: PayPal
No support of Apple Pay
Instances of fraudulent activities
No bill splitting functionality
Competitor 1: Klarna
Klarna is an app that offers flexible payment options for online shopping, allowing users to buy now and choose how to pay later, while emphasizing a smooth and hassle-free shopping experience.
Klarna's "BNPL" concept can encourage impulsive spending
Main functionality overshadowed by shopping-related features
Lack of support for instant money transfers or bill-splitting functionality
The Challenge:
Achieving a User-Friendly Design That Is intuitive for the User through Low Fidelity to Mid Fidelity Prototyping and intense Usability Testing and iterative Design.
The Final MVP
From Ground Up: Crafting a Bold Visual Identity Through Color Experimentation and Iteration
Lessons Learned: Embracing User-Centered Design for Lasting Solutions
Throughout this project, I've learned the immense value of starting with solid user research. I began the discovery process by digging into data and market analysis, and conducting interviews to build detailed user personas. This helped me uncover user pain points and behaviors, which in turn guided design decisions. The process of creating wireframes and prototypes, while a bit chaotic at times, was an enjoyable one. I refined the designs based on usability testing and stakeholder feedback until I arrived at a final UI design that not only met our project goals, but also stood the test of time. This experience highlighted the power of user-centered design principles in creating lasting solutions.